Interview with Prof Michael Baker, Founding Editor of the Journal of Marketing Management

An interview with Professor Michael Baker, Founding Editor of the Journal of Marketing Management . Professor Baker... » More

An interview with Professor Michael Baker, Founding Editor of the Journal of Marketing Management. Professor Baker talks about the history of the Journal of Marketing Management and gives an overview of the journal as a whole.

For the interview script, please click on the file link in the Supplementary Materials section below the video. To download this interview as a podcast click on the 'Download Audio' link below.

To visit the Journal of Marketing Management homepage please go to http://www.informaworld.com/rjmm.
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